A recent study from eMarketer (analyzing data from both comScore and Compete) sheds light on the data usage patterns of both iPhone and Android users, with perhaps one surprising finding. Despite the tight integration of Android devices with Gmail, only 63 percent of Android users report accessing e-mail on their phones in the last three months, as compared to 87 percent of iPhone owners. Android users even fell behind the general smartphone average, whose users reported 70 percent e-mail penetration overall.
In most other examined metrics, however, iPhone and Android users are quite similar in their data usage patterns. Both platforms rank higher than average in terms of overall mobile media usage, at 94 percent and 92 percent respectively compared to 80 percent among other smartphone owners. Non-smartphone mobile media usage fell to a mere 26 percent.
Both iPhone and Android platforms reported a high rate of mobile news gathering (80 percent for both) and application usage (83 percent and 82 percent, respectively). Social networking was the next most popular activity (58 percent and 52 percent), with instant messaging being used by 43 percent of iPhone users and 46 percent of Android users.
Looking specifically at app usage, perhaps unsurprisingly iPhone and Android users report greater overall time spent with applications versus time spent in the web browser. As compared to Palm, BlackBerry and Windows Mobile users, 55 percent of iPhone users and 44 percent of Android users spend the majority of their time in apps. Only 22 percent of the combined other three platforms said the same, which makes sense given the strength of both the Apple App Store and the Android Market as compared to the comparatively meager mobile storefront offerings from Palm, RIM and Microsoft.
Depending on your platform, how do you stack up compared to the averages? Can any Android users who don’t often use e-mail explain why not?