Last year’s holiday season wasn’t so cheery for online retailers. The devastating economic recession hit people’s wallets, forcing them to cut back and save whatever they could. Now with the markets recovering, are consumers shopping again?
Data released today by marketing optimization firm Coremetrics reveals that Black Friday, the traditional start to the holiday shopping season, turned out to be a good day (and a welcomed relief) for online retailers. Consumers spent more, ordered more, and did it all more efficiently than compared to Black Friday last year.