Sony is one of world’s best known brands when it comes to home electronics, gadgetry, and entertainment.
However, the landscape has changed in recent years. You can have the best media player around, but if you don’t offer users a place where they can easily get content for it, it won’t be competitive. And it’s been proven twice (first with the iPod, then with the iPhone) by Apple’s iTunes. Although a bit late to the game, Sony has now revealed its plans to launch its own iTunes-like online store, imaginatively called Sony Online Service.