Digg: new ad format

Recently, we highlighted social news site Digg’s accelerating growth, a result of a number of new traffic enhancing features. The company has also been working to improve its monetization, after bringing in somewhere south of $10 million in 2008.

Part of that process has been trying to include users in ads – for example, the ability to digg (or bury) sponsored stories. Now, the company is launching another format that doesn’t break far from the traditions of the site: Digg Content ads.





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